When a firm is planning to invest in a foreign market, it must carefully examine the whole range of possible entry modes. In this text, two possible modes of entry, joint venture and wholly owned subsidiaries, are evalutated with a comprehensive and eclectic framework for entry mode choice.
- ISBN10 1859723837
- ISBN13 9781859723838
- Publish Date 19 August 1996
- Publish Status Out of Print
- Out of Print 1 April 2006
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Avebury
- Format Hardcover
- Pages 191
- Language English