This new introductory text on European business focuses upon the application of business and business policy in a European context with the use of up to date examples and case studies. The analysis is set in the context of the European Business Environment and the European Union and discusses Business Organisation and Strategy in a European context as well as European Finance and Markets. It is written to meet the needs of courses in Business Studies and European Business.
- ISBN10 0333626494
- ISBN13 9780333626498
- Publish Date 24 April 1996
- Publish Status Out of Print
- Out of Print 7 December 1999
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Paperback
- Pages 320
- Language English