Each morning we establish an image and an identity for ourselves through the simple act of getting dressed. Why Women Wear What They Wear presents an intimate ethnography of clothing choice. The book uses real women's lives and clothing decisions - observed and discussed at the moment of getting dressed - to illustrate theories of clothing, the body and identity. Woodward pieces together what women actually think about clothing, dress and the body in a world where popular media and culture presents an increasingly extreme and distorted view of femininity and the ideal body. Immediately accessible to all those who have stood in front of a mirror and wondered 'does this make me look fat?', 'is this skirt really me?' or 'does this jacket match?', Why Women Wear What They Wear provides students of anthropology and fashion with a fresh perspective on the social issues and constraints we are all consciously or unconsciously negotiating when we get dressed.
- ISBN10 0857851470
- ISBN13 9780857851475
- Publish Date 1 November 2007 (first published 1 January 2007)
- Publish Status Active
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Berg Publishers
- Format eBook
- Pages 178
- Language English
- URL http://bloomsbury.com/