Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success

by Ted Hart, James M Greenfield, and Michael Johnston

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Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
  • ISBN13 9780470324042
  • Publish Date 21 April 2008 (first published 1 January 2005)
  • Publish Status Active
  • Publish Country US
  • Imprint John Wiley & Sons Inc