The difference between an effective and an ineffective publication - be it a letterhead, an advert, a newspaper, a book or even a web page - is that one gets read and the other ends up ignored. The trick is pulling together words and images on the page in a way that grabs and maintains the viewer's attention, without resorting to gimmicks. Here we explain the basics of good layout and design, and show you how to produce projects of professional quality every time, using only your computer.
- ISBN10 1844253171
- ISBN13 9781844253173
- Publish Date 31 May 2006
- Publish Status Active
- Out of Print 3 February 2011
- Publish Country GB
- Publisher Haynes Publishing Group
- Imprint J H Haynes & Co Ltd
- Format Hardcover
- Pages 160
- Language English