For courses in Retail Buying, Retail Merchandising and Fashion Merchandising.
Known for its clear depiction of retail buying, this edition reflects what buyers face everyday in their pursuit of excellence. Focusing on the changes in today's market, the book includes two new chapters: one addressing diverse ethnicities and the other exploring the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet as a means of product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book continues its tradition of preparing readers for their role as professional retail buyers.
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- ISBN10 013159236X
- ISBN13 9780131592360
- Publish Date 23 May 2007 (first published 1 January 1976)
- Publish Status Out of Print
- Out of Print 31 January 2012
- Publish Country US
- Imprint Pearson
- Edition 8th edition
- Pages 496
- Language English