This account describes what can happen to a business venture in the fierce world of Silicon Valley when its timing is wrong, its technology too speculative and its market not yet ready. Computer scientist Jerry Kaplan auctioned his award-winning computer company "GO" in July 1994, after six fast-paced years in the start-up game accruing a value of $60 million. This book presents each stage of the "GO" venture, from the birth of the idea to the start-up game and war with Microsoft, and on to the final showdown.
- ISBN10 0751517135
- ISBN13 9780751517132
- Publish Date 16 January 1997 (first published 7 December 1995)
- Publish Status Out of Print
- Out of Print 30 December 2009
- Publish Country GB
- Publisher Little, Brown Book Group
- Imprint Sphere
- Format Paperback
- Pages 322
- Language English