For one-semester, junior/senior/graduate-level courses in International Management, Multinational Management, or Global Management.
This text focuses on managing business in a global environment, and how management is affected by key environmental factors—such as international politics, cultural differences, and the expectation of corporate social responsibility. It provides students with up-to-date coverage of contemporary managerial issues, a look at different types of international business activities, and an understanding of how international firms are organized to achieve their strategic goals. A seamless transition between theory and practice is achieved with the use of academic research and real-life business applications throughout the book.
- ISBN10 0201471531
- ISBN13 9780201471533
- Publish Date 9 November 2000
- Publish Status Out of Print
- Out of Print 9 May 2007
- Publish Country US
- Imprint Pearson
- Format Hardcover
- Pages 503
- Language English