Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
The following online resources support the text:
For Students: Self-assessment questions, additional case studies, an online study guide to further explore key concepts, weblinks and a glossary
For Instructors: Teaching manual with case notes, PowerPoint slides, a testbank
- ISBN10 0273719602
- ISBN13 9780273719601
- Publish Date 4 June 2009 (first published 3 August 2001)
- Publish Status Out of Print
- Out of Print 19 July 2011
- Publish Country GB
- Imprint Prentice Hall
- Edition 4th edition
- Format Paperback
- Pages 800
- Language English