Winning New Customers in Financial Services: Using Relationship Marketing and Information Technology in Consumer Financial Services (Financial Times)

by Merlin Stone and Neil Woodcock

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  • ISBN10 0273622056
  • ISBN13 9780273622055
  • Publish Date 8 May 1997
  • Publish Status Out of Print
  • Out of Print 31 October 2009
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Format Paperback
  • Pages 201
  • Language English