Valuepack:International Economics:Theories, Themes and Debates/Marketing Communications:engagement, strategies and practice/Companion Website Student Access Card: Marketing Communications/Research Methods for Business Students

by Kevin Lawler, Hamid Seddighi, Chris Fill, Mark Saunders, Adrian Thornhill, and Philip Lewis

0 ratings • 0 reviews • 0 shelved
Book cover for Valuepack:International Economics:Theories, Themes and Debates/Marketing Communications:engagement, strategies and practice/Companion Website Student Access Card: Marketing Communications/Research Methods for Business Students

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

International Economics: Theories, Themes and Debates 1/E International Economics provides a modern and accessible analytical framework for understanding international events in economic relations. The book covers leading controversies in modelling exchange rates, new protectionism, strategic trade policies and new global developments including the Asia Pacific Rim and China. Marketing Communications: engagement, strategies and practice 4/E "Marketing Communications: engagement, strategies and practice" uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Companion Website Student Access Card: Marketing Communications 4/E Research Methods for Business Students 4/E In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance.
  • ISBN10 1405893087
  • ISBN13 9781405893084
  • Publish Date 24 September 2007
  • Publish Status Out of Print
  • Out of Print 1 November 2007
  • Publish Country GB
  • Imprint Financial Times Prentice Hall
  • Language English