Marketing Management, 12/e This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. Marketing Management and Strategy, 4/e Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security.
- ISBN10 1405886455
- ISBN13 9781405886451
- Publish Date 4 October 2007
- Publish Status Out of Print
- Out of Print 5 April 2008
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English