Relied upon by undergraduates and CIM students, this is an essential text just got even better in the new enhanced media edition. This includes a new chapter on e-communications, interviews with Chris Fill to introduce each part of the book, further video interviews with real marketing managers who show how the theory works in the real world.
- ISBN10 1405873086
- ISBN13 9781405873086
- Publish Date 14 June 2007
- Publish Status Out of Print
- Out of Print 26 February 2009
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Edition 4th edition
- Pages 911
- Language English