European Business Culture provides an insight into the social, economic and political perspectives of selected countries in East and West Europe.
The text analyses the cultural differences between countries, discusses their origins and assesses the impact they have on the way each conducts business. It compares the emotive and cultural aspects of each country's relationship with the EU, and also explains how these characteristics are perceived by Japan, USA and India. Each chapter is introduced by the Editor, and has been written by a highly qualified author that has extensive knowledge of the country being studied.
- ISBN10 0135745594
- ISBN13 9780135745595
- Publish Date 4 November 1999
- Publish Status Out of Print
- Out of Print 6 October 2014
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 240
- Language English