Franchising is big business. Annually the UK franchising industry is worth over GBP9.5billion, employs 326,000 people and introduces around 3,000 new small businesses into the UK. Last year 95% of all franchisees reported profitability making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising continues to expand, both in popularity and economic terms as individuals are able to enter the market with a proven brand and business formula to follow.
The Franchising Handbook is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies plus an A-Z directory of franchises arranged by each major market.
Key topics covered include:
The Franchising Boom: success stories, size and scope of the UK franchising sector, how franchising works and the pros and cons
How to Choose a Franchise: Self-assessment, preparing yourself, using an expert, the franchise contract, raising finance, what to expect next
How to Franchise Your Business: Expanding your business, research, sources of franchise revenue, services provided by the franchisor, training and operating manuals
Prospects for the future
- ISBN10 6610728534
- ISBN13 9786610728534
- Publish Date 1 January 2006
- Publish Status Active
- Out of Print 14 September 2011
- Publish Country US
- Imprint Kogan Page
- Format eBook
- Pages 256
- Language English