Corporate strategies and innovation strategies can be viewed separately but their inter-relations and interdependence provide a good reason for approaching them jointly as key themes in the development of a successful, sustainable and responsible business. This is true in the construction industry. Indeed the need to develop corporate and innovation competency in construction professionals as part of their acquisition of strategic management knowledge and skills, and so to satisfy society and clients' needs, is increasingly being appreciated and prioritised.
Few textbooks provide students with the required frameworks, concepts and practical examples to develop their corporate and innovation strategic understanding and thinking. Existing books tend to concentrate on one or the other, and to generally focus on different levels of analysis such as at the policy level or in international business. This new textbook offers new theoretical and practical insights and models grounded in descriptive case studies and action research, focused on corporate and innovation strategy across a number of different construction firm types. It provides essential reading for a wide range of built environment undergraduate and postgraduate taught programmes, and is an invaluable resource for academic researchers. It should also be of interest to senior managers who want guidance and real world examples for designing and implementing more successful corporate and innovation strategies in their construction firms.
- ISBN10 0415473896
- ISBN13 9780415473897
- Publish Date 7 March 2012
- Publish Status Cancelled
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Paperback
- Pages 256
- Language English