Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
- ISBN13 9781260565799
- Publish Date 28 February 2019
- Publish Status Out of Print
- Out of Print 11 September 2023
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 6th edition
- Format Paperback
- Pages 370
- Language English