How do you make something out of nothing?
Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.
From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
- ISBN10 1447287053
- ISBN13 9781447287056
- Publish Date 28 July 2016 (first published 4 June 2015)
- Publish Status Active
- Publish Country GB
- Publisher Pan Macmillan
- Imprint Pan Books
- Format Paperback (B-Format (198x129 mm))
- Pages 240
- Language English