What if 999 operators knew where you were as soon as you answered the phone? What if you could order a pizza delivered to a park instead of your home address? Companies seeking to tap into the commercial potential of this new class of services are now installing locating devices in cars, cell phones, hand-held computers - even watchbands. This text unpacks the technical, financial, and cultural implications of businesses built on mobile phone customers instead of stationary ones. It also includes a comprehensive decription of the new tools for location determination and measurement.
- ISBN10 0071381899
- ISBN13 9780071381895
- Publish Date 1 February 2003
- Publish Status Cancelled
- Out of Print 23 April 2014
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Format Paperback
- Pages 350
- Language English