By combining economic and marketing principles with accountancy and finance information this major new book provides everything you need to know about pricing. Including: quantity discounts, cash discounts, price deals, legal implications of discounting, as well as important new developments such as price bundling, service pricing, pricing research methods, value analysis and provides alternatives for pricing within legal and corporate constraints
- ISBN10 0071008195
- ISBN13 9780071008198
- Publish Date 1 October 1990 (first published 1 March 1979)
- Publish Status Out of Print
- Out of Print 13 May 1998
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Education (ISE Editions)
- Edition International student edition
- Format Paperback
- Pages 352
- Language English