Win-win Marketing: Building a New Breed of Superbrand

by Alan Mitchell

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  • ISBN10 0273644505
  • ISBN13 9780273644507
  • Publish Date October 1999
  • Publish Status Cancelled
  • Out of Print 8 October 2004
  • Publish Country GB
  • Imprint Financial Times Prentice Hall
  • Format Hardcover
  • Pages 256
  • Language English