In this compact, breakthrough volume, Burton Kaplan--the scribe of choice for CEOs at such major firms as Pepsico, Revlon, and Bristol-Meyers--outlines for business professionals a clear agenda for writing a crisp, compelling public address.
- ISBN10 0029169518
- ISBN13 9780029169513
- Publish Date 1 August 1988
- Publish Status Out of Print
- Out of Print 16 December 1999
- Publish Country US
- Publisher Simon & Schuster
- Imprint The Free Press
- Format Hardcover
- Pages 250
- Language English