Agricultural Communications addresses the historical milestones as well as critical issues that will shape the future of agricultural communications, both as a profession and an academic discipline.The purpose of the book is to provide a "snapshot" of the transitional state of agricultural communication at the beginning of the 21st century through discussions of its history, ethics, trends, how to research stories, the influence of media ownership, and the impact of electronic communications. Nexus points provide issues for discussions, and personal perspectives by prominent professionals offer insights into the careers of today and the direction of the future.
- ISBN10 0813821576
- ISBN13 9780813821573
- Publish Date 1 January 2000
- Publish Status Active
- Out of Print 13 December 2011
- Publish Country US
- Imprint Iowa State University Press
- Format Hardcover
- Pages 134
- Language English