Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.
- ISBN10 0813818281
- ISBN13 9780813818283
- Publish Date 1 July 2000
- Publish Status Out of Print
- Out of Print 21 April 2023
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Wiley-Blackwell
- Format Hardcover
- Pages 176
- Language English
- URL http://wiley.com/remtitle.cgi?isbn=9780813818283