The Opinion Makers: An Insider Reveals How Media Polls Distort Elections and Manipulate Consent

by David W Moore

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Book cover for The Opinion Makers

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With a new afterword by the author

Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore—praised as a "scholarly crusader" by the New York Times—reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, The Opinion Makers clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.
  • ISBN13 9780807042328
  • Publish Date 1 October 2008 (first published 1 September 2008)
  • Publish Status Out of Stock
  • Out of Print 20 October 2011
  • Publish Country US
  • Imprint Beacon Press
  • Format Hardcover
  • Pages 208
  • Language English