The Most Expensive Game in Town: The Rising Cost of Youth Sports and the Toll on Today's Families

by Mark Hyman

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A look at how commercialization has transformed youth sports from fun into a heavily commercialized and profitable venture
 
Examining the youth sports economy from many sides—the major corporations, the small entrepreneurs, the coaches, the parents, and, of course, the kids—Hyman probes the reasons for rapid changes in what gets bought and sold in this lucrative marketplace. He reveals the effects on kids and profiles the individuals and communities bucking this destructive trend of commercialization.
  • ISBN10 0807001449
  • ISBN13 9780807001448
  • Publish Date 9 April 2013 (first published 20 March 2012)
  • Publish Status Active
  • Publish Country US
  • Imprint Beacon Press