The Little Emperors’ New Toys: A Critical Inquiry into Children and Television in China

by Bin Zhao

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Book cover for The Little Emperors’ New Toys

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Drawing on original research I conducted in the late 1980s, the book argues for a critical approach to the study of children and television. It begins with critical reappraisals of previous empiricist and interpretative studies to set the ground for a different theoretical inquiry which links biography with history. The situated activity of children’s television viewing therefore has to be related to the broader historical and cultural formations in post-Mao China.  By way of a methodological  pluralism of questionnaire survey,  in-depth interviews and observation, the book provides the reader with a thorough critical analysis of the rise of the new commercial ethic in Chinese society in general, and in the sector of media and communications in particular, at the very historical turning point of the late 1980s. Soon after that, Deng Xiaoping made his significant tour to south China, reckoning  a big step forward towards further liberalization and started to form a brave new world in China ever since.

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  • ISBN13 9783642320477
  • Publish Date 4 January 2013
  • Publish Status Active
  • Publish Country DE
  • Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • Edition 2013 ed.
  • Format Hardcover
  • Pages 130
  • Language English