High Visibility: The Making and Marketing of Professionals into Celebrities

by Irving J Rein, Philip Kotler, and Martin R Stoller

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Book cover for High Visibility

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This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. Students will learn the marketing techniques used to separate the leaders from the followers.

High Visibility unlocks the mysterious enigma of celebrityhood, with examples from all walks of life, for a thorough understanding of the subject matter.

  • ISBN10 0071397264
  • ISBN13 9780071397261
  • Publish Date 1 February 1997
  • Publish Status Temporarily Withdrawn
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw Hill Higher Education
  • Format eBook
  • Pages 368
  • Language English