CONTEMPORARY MARKETING, 16E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING, 16E, International Edition, remains in a class by itself.
- ISBN13 9781285092591
- Publish Date 1 January 2013
- Publish Status Inactive
- Out of Print 4 April 2021
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western College Publishing
- Edition 16th edition
- Format Paperback
- Pages 784
- Language English