MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
- ISBN13 9781133108146
- Publish Date 27 April 2011
- Publish Status Inactive
- Out of Print 14 March 2021
- Publish Country US
- Imprint South Western Educational Publishing
- Edition International Edition
- Format Hardcover
- Pages 736
- Language English