The advent of new technology and the importation of a professional communicatorsa has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so--called process of a Americanizationa , characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the a professional communicatorsa function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.
- ISBN10 0631198113
- ISBN13 9780631198116
- Publish Date 31 August 1995
- Publish Status Active
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Blackwell Publishers
- Format Paperback
- Pages 288
- Language English