Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, students develop skills in applying fundamental marketing concepts and explore techniques used in sales management, product development, and marketing research. This turn-key course package prepares students for the sport marketing industry by leading them on an experience through the busy and exciting world of sport marketing.
Available in a customizable, interactive online course package, Corporate Sport Marketing: Strategies and Applications for a Changing World:
* features discussion questions found in every chapter.
* includes numerous case studies with multiple discussion topics.
* provides an out take section on careers in sports marketing.
* offers excellent examples from the sports industry.
- ISBN13 9781465219435
- Publish Date 14 June 2013 (first published 22 June 2011)
- Publish Status Active
- Out of Print 24 March 2021
- Publish Country US
- Imprint Kendall/Hunt Publishing Co ,U.S.
- Edition 2nd Revised edition
- Format Paperback
- Pages 140
- Language English