Eighty percent of all change programmes fail. This text attempts to explain why, and how the other 20 percent succeed. Change is a risk, yet most organizations today face radical change in order to survive. Markets expand and contract, technology revolutionizes whole industries, companies merge, are taken over, go public or go back to being private. Such comments, and reasons for success or failure in a wide variety of companies are reflected in the fictitious case studies that form the core of this text. Each follows the same pattern of short narrative, discussion, key points, and concluding principles. The book is rooted in real experience which should increase the chance of the change programme succeeding.
- ISBN10 0566077337
- ISBN13 9780566077333
- Publish Date 21 December 1995 (first published 19 May 1994)
- Publish Status Out of Print
- Out of Print 2 July 2012
- Publish Country GB
- Imprint Gower Publishing Ltd
- Edition New edition
- Format Paperback
- Pages 160
- Language English