Revealing the secrets of successful persuaders, this text sets out the principles governing the influencing process and looks at the range of situations in which they can be applied. Identifying four main personality types, the author shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, the book provides a comprehensive guide to persuading people to do what you want them to.
- ISBN10 0566078198
- ISBN13 9780566078194
- Publish Date 25 September 1997
- Publish Status Out of Print
- Out of Print 10 July 2007
- Publish Country GB
- Imprint Gower Publishing Ltd
- Format Hardcover
- Pages 150
- Language English