'Congratulations, you have decided to open this book, even though you have no idea what it's about, and the cover is weird and seemingly at cross-purposes and possibly even pretentious. But you opened it anyway. And you know what? That was a design decision. Yes indeed, whether you realised it or not, most of the decisions you make, every day, are by design...Take my word for it, you are a designer. 'Chip Kidd opens with the promise that everyone is a designer, and uses every page to show the reader why that is. Each spread explains and demonstrates a critical introductory graphic design concept, the same ones taught in the first year of art school: form, size, scale, repetition and pattern, colour, typography, etc. Beautifully designed, and clearly explained, GO: A Kidd's Guide to Graphic Design, is an original, truly one of a kind.
- ISBN10 076117219X
- ISBN13 9780761172192
- Publish Date 8 October 2013
- Publish Status Out of Print
- Out of Print 3 March 2021
- Publish Country US
- Imprint Workman Publishing
- Format Hardcover
- Pages 160
- Language English