This book identifies some of the world's most unconventional companies and leaders, and examines their unusual methods for business success. Companies featured include Dyson Appliances, Ben and Jerry's, Southwest Airlines, St Luke's, Benetto, Semco and Happy Computers.
- ISBN13 9780752813806
- Publish Date December 1999
- Publish Status Active
- Publish Country GB
- Publisher Orion Publishing Co
- Imprint Orion Business (an Imprint of The Orion Publishing Group Ltd )
- Format Hardcover
- Pages 288
- Language English