Consumer Responses in Sales to Multiple Media Advertising Exposures -- The Impact of Synergy Based on a Study of Project Apollo Single Source Data

by Leslie Wood

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  • ISBN10 1243738898
  • ISBN13 9781243738899
  • Publish Date 1 September 2011
  • Publish Status Unknown
  • Publish Country US
  • Imprint Proquest, Umi Dissertation Publishing
  • Format Paperback (US Trade)
  • Pages 308
  • Language English