Developing a Creative and Innovative Integrated Marketing Communication Plan

by James R. Ogden

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  • For advertising and marketing courses in the schools of business and journalism.
  • Able to be used as both a stand alone item or a supplement to current advertising books, this “how to” book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .
  • ISBN10 0137783337
  • ISBN13 9780137783335
  • Publish Date 11 May 1998
  • Publish Status Out of Print
  • Out of Print 15 March 2021
  • Publish Country US
  • Imprint Pearson
  • Format Paperback
  • Pages 192
  • Language English