Moment of Truth: Redefining the CEO's Brand Management Agenda

by Andreas Bauer, Bjoern Bloching, Kai Howaldt, and Alan Mitchell

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  • ISBN10 1283179075
  • ISBN13 9781283179072
  • Publish Date 1 January 2005
  • Publish Status Active
  • Out of Print 17 February 2015
  • Publish Country US
  • Imprint Palgrave MacMillan
  • Format eBook
  • Pages 192
  • Language English