"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?"
--Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency
"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality."
--Dr. Jeffrey Magee, Publisher, Performance Magazine
To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to:Create a Flexible Business PlanFind Out What Your Customers Really WantCapitalize on the Right TrendsHire the Best PeopleChoose the Most Lucrative Partners Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!
- ISBN10 6613475149
- ISBN13 9786613475145
- Publish Date 30 October 2010 (first published 18 December 2009)
- Publish Status Active
- Out of Print 5 July 2012
- Publish Country US
- Imprint Adams Media Corporation
- Format eBook
- Pages 272
- Language English