Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
- ISBN10 0765621711
- ISBN13 9780765621719
- Publish Date 14 May 2014 (first published 15 April 1995)
- Publish Status Active
- Publish Country US
- Publisher Taylor & Francis Inc
- Imprint M.E. Sharpe
- Edition 2nd Revised edition
- Format eBook
- Pages 230
- Language English