- Authentic Business shows that it is possible to start a successful business without selling out your values. It shows that business does not have to be exploitative, greedy and devoid of meaning.
- Takes you step by step, through the 'why?' and 'how?' of starting and running your own business.
- Neil Crofts uses inspiring examples of those who have achieved their dreams on authentic lines.
- Taps into a huge, hungry market for good quality business start-up books.
- ISBN13 9781841126623
- Publish Date 18 November 2009
- Publish Status Active
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Capstone Publishing Ltd
- Format eBook
- Pages 176
- Language English
- URL http://wiley.com