This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats.
Why Africa's economic future is brighter than ever: high growth rates, unique demographics, new opportunities.
Growth rates in Africa far outstrip those of developed markets, meaning that the future is even more promising for business there. Demographics also bode well for Africa. With the world's fastest growing birthrates in the world, Africa is growing younger every day--creating opportunities in education, entertainment, sports, and youth-focused advertising.
- ISBN10 0137051018
- ISBN13 9780137051014
- Publish Date 1 February 2010 (first published 2 November 2009)
- Publish Status Active
- Publish Country US
- Publisher Pearson Education Limited
- Imprint Addison Wesley
- Format eBook
- Language English