This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe's, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats. How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won't get any easier. According to Porter, the least-defensible competitive strategy is being "stuck in the middle." These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true--not ideal--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....
- ISBN10 6612941480
- ISBN13 9786612941481
- Publish Date 1 January 2011 (first published 15 December 2010)
- Publish Status Active
- Out of Print 26 October 2011
- Publish Country US
- Imprint FT Press
- Format eBook
- Pages 24
- Language English