This work offers an innovative marketing strategy that should work equally well for retailers, service firms, franchise units and stores. The streetfighter marketing techniques are focused on a business promotion in its own neighbourhood - the area that yields 80-90 per cent of its customers.
- ISBN10 002929231X
- ISBN13 9780029292310
- Publish Date 1 December 1994
- Publish Status Unknown
- Out of Print 11 December 2009
- Publish Country GB
- Publisher Simon & Schuster Ltd
- Imprint Simon and Schuster
- Format Hardcover
- Pages 253
- Language English