Jewels in the Crown

by Ray Hutton

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Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent revitalisation under their new leadership, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit but also transformed the public image of these long-established British brands.; At the time of the takeover, both brands (once the crown jewels of the British motor industry), had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and major export drive was accompanied by a succession of carefully positioned new models, from the Jaguar XJ Saloon and F-Type sports car, to the Evoque, and new, lighter but more luxurious Range Rover flagship. The result was a remarkable change in fortunes. This book shows how it was done.
  • ISBN10 1306012872
  • ISBN13 9781306012874
  • Publish Date 1 January 2013
  • Publish Status Active
  • Out of Print 17 June 2015
  • Publish Country US
  • Imprint Elliott & Thompson
  • Format eBook
  • Language English