The pursuit of pleasure is a central drive of the human animal. Now, award-winning neuro-scientist David J. Linden explains how recent research has enabled us to decipher how and when pleasure takes control of the brain--and won’t let go.
Combining cutting-edge science with entertaining anecdotes, Linden illuminates how behaviours that lead us to ecstasy can just as easily become compulsive. Why are nicotine and heroin addictive while LSD is not? Why has the search for safe appetite suppressants failed? And in the future, will it be possible to activate our pleasure circuits at will?
This eminently enjoyable and provocative book delves beyond what we like into why we can’t stop ourselves from liking it--even when we think we can.
- ISBN10 1851688978
- ISBN13 9781851688975
- Publish Date 1 February 2012 (first published 1 June 2011)
- Publish Status Active
- Out of Print 7 July 2021
- Publish Country GB
- Imprint Oneworld Publications
- Format Paperback (B-Format (198x129 mm))
- Pages 256
- Language English