The entrepreneur is the hero of capitalism, the object of envy and admiration, the mainspring for the private sector, the stuff of commercial legend, the source of new companies, new products, new industries. Yet, unlike business management, entrepreneurship remains shrouded in mystery - possibly because no one believes it can be taught. In this text, Robert Heller dispels the myths surrounding entrepreneurship and explores this unique area of business practice.
- ISBN13 9780002558464
- Publish Date 1 November 2002 (first published 6 September 1999)
- Publish Status Out of Print
- Out of Print 23 December 2009
- Publish Country GB
- Publisher HarperCollins Publishers
- Imprint HarperCollins Business
- Format Hardcover
- Pages 224
- Language English