This title aims to help the reader discover the ten commandments of creativity in business and much more. Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is the design company responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the Internet. The company was challenged by American TV programme "Nightline" to redesign a traditional shopping trolley in just four days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so that you can move your trolley sideways. IDEO have a committed attitude to finding solutions through total immersion in the problem at hand. This book explores their unique corporate culture which encourages original and creative ideas to develop.
- ISBN13 9780007102815
- Publish Date 19 February 2001
- Publish Status Transferred
- Out of Print 22 December 2009
- Publish Country GB
- Publisher HarperCollins Publishers
- Imprint HarperCollins Business
- Format Hardcover
- Pages 320
- Language English