Global Jumpstart: The Complete Resource Expanding Small And Midsize Businesses

by Chris West and Ruth Stanat

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Book cover for Global Jumpstart

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For businesses large and small, a global marketplace represents a source of great promise,and peril. While trade barriers have come down, and advances in communication and information technology have made new markets accessible as never before, one false move can spell disaster, especially for small and midsize companies. Nevertheless, with a combination of ambitious vision and careful planning, even the smallest businesses can expand far beyond their home country's borders.In Global Jumpstart, Ruth Stanat and Chris West draw on their many years of experience helping companies of all sizes expand into new markets to offer entrepreneurs a complete, step-by-step...Read more
  • ISBN10 073820160X
  • ISBN13 9780738201603
  • Publish Date 14 January 2000 (first published 31 December 1998)
  • Publish Status Active
  • Out of Print 5 March 2021
  • Publish Country US
  • Publisher INGRAM PUBLISHER SERVICES US
  • Imprint Perseus Books
  • Format Paperback (UK Trade)
  • Pages 224
  • Language English